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Yahoo is currently undergoing a very large re-branding effort to change how it is perceived. Some reports speculate that the re-brand will be unveiled when the new homepage launches.

News of these efforts was revealed at Yahoo’s first annual meeting under CEO Carol Bartz. Newly announced chief marketing officer Elisa Steele is in charge of this endeavor. San Francisco brand consultant Landor & Associates and a former Young & Rubicam executive, Penny Baldwin, have also been hired for the task.

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Comments (0) Posted by TheCredence on Friday, June 26th, 2009

Google Takes On Its Antitrust Concerns

The three major search engines seem to have a large cloud of antitrust concerns hanging over them right now. Microsoft has had a long battle of antitrust issues with the European Union and others. Google however, the search engine that everyone loves and that people can never find a fault about, seems to be drawing a lot of attention of late regarding antitrust matters.

First it was the Yahoo-Google advertising deal that was canceled last year as a result of antitrust issues. More recently, Google has been brought into the limelight in reference to its settlement with authors and publishers on electronic rights to out-of-print books.

Popularity: 5% [?]

Comments (0) Posted by TheCredence on Friday, June 12th, 2009

Craigslist Disputes: Who’s in the Wrong?

First it was the newspapers to bring a case against Craigslist because of their declining advertising market, and now it's the state of South Carolina. Craigslist has been in the news quite often lately as a result of "suspected Craigslist killer" Philip Markoff and the dispute over its sex advertising model.

Most recently, South Carolina's attorney general Henry McMaster, threatened to bring criminal charges against Craigslist over the site's sex-related ads. Craigslist responded by suing McMaster and asking for an apology. The issue behind the dispute concerns the "erotic services" ads section on Craigslist. McMaster says the section corresponds to prostitution.

Popularity: 8% [?]

Comments (0) Posted by TheCredence on Friday, May 22nd, 2009

Wolfram Alpha: Google Killer?

One week from today, May 18th, Wolfram Alpha will officially launch. Stephen Wolfram is the scientist behind this search tool. He wrote the book, A New Kind of Science, and is responsible for the Mathematica computational software.

So, is it a Google-killer? Danny Sullivan says, "Nope!" He goes on to say, "it should become an essential in anyone's search tool kit," but coins the service a "fact search engine." When you ask the service a question, it returns a tremendous amount of statistical information in the form of charts, graphs, etc.

Popularity: 9% [?]

Comments (0) Posted by TheCredence on Monday, May 11th, 2009

Disney-Hulu Deal Could Have Greater Impact Than It Appears

Disney is buying a 30 percent stake in Hulu.com meaning Disney movies and ABC TV shows will be available on Hulu. In the deal that was announced this week, Disney will be bringing older movies and ABC shows to the site in hopes of gaining new viewers and ultimately generating new revenue from the video sharing site.

Hulu has experienced unprecedented growth since its launch in 2007. Recent reports from comScore show that 380 million videos were viewed on the site last month, which is up 14.3 percent from its February statistics. Although still falling behind YouYube, Hulu is among the top three online video sites in the U.S.

Popularity: 11% [?]

Comments (0) Posted by TheCredence on Friday, May 1st, 2009