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Yahoo Inc. is planning to make its Web site more of a social gathering by hosting applications from other online services. This effort is part of a plan to increase its advertising opportunities.
Yahoo is seemingly following the same open platform idea that Google and social networks Facebook and MySpace have already adopted.
Ari Balogh, Yahoo's Chief Technology Officer said:
“We are going to rewire the entire experience at Yahoo to make it social in every dimension.”
Yahoo hopes the project will transform the site and allow users to quickly find and communicate with one another. The roughly 500 million users will have the ability to customize Web pages including their own personal version of the front page. The project also will make it easier for web developers to use Yahoo data and services on their own ends.
The search engine has already been building its online presence by acquiring photo-sharing site Flickr, bookmarking site Del.icio.us, and social calendar site Upcoming.
“We are not building another social network. We are building social into everything we do.” -- Ari Balogh
The makeover's timing hasn't been determined, but it is said to be a part of a larger strategy called Yahoo Open Strategy that is set to be revealed in late 2008.
The announcement of this project came just two days before an expiration deadline set by Microsoft for Yahoo to agree to a merger. Microsoft has threatened to embark upon a hostile takeover if Yahoo refuses the offer or does not respond. Incidentally, Yahoo didn’t respond, but Microsoft has yet to react.
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