At the  Search Marketing Expo in New York earlier this week, search engines Google and Yahoo made a couple of shocking revelations. The first announcement pertains to the canonical tag, which is a collaborative effort from the engines.

Google, Yahoo, Microsoft's Bing, and later Ask, all joined together to allow users to dictate which of the duplicate pages on their site they want the search engines to list. While users find the tag useful for internal purposes, users have been asking for an external solution for many years. Users want to be able to control which page is listed across multiple domains as well.

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Popularity: 10% [?]

Twitter has recently taken the world by storm. Most everyone uses the service and has nothing but good things to say about it. Businesses are making money with the tool and view it as an invaluable marketing device. Up to this point however, the Internet startup itself has not generated a profit for its service.

All that may change soon enough since reports indicate the company is planning to offer commercial and paid accounts for large corporations and businesses. These accounts would provide an expanded version of the Twitter service. Biz Stone, the Co-Founder of Twitter said:

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Popularity: 9% [?]

Google rolled out a new tool that allows users to personalize their search results. The SearchWiki tools are designed to let anyone logged into Google accounts re-arrange, re-rank, and edit the results. This means users can actually move the results to a higher position, delete results that aren’t useful, and add notes to them as well.

Marissa Mayer, the vice president of search products and user experience for Google, says the tools are especially valuable for users when they conduct repeated searches. For instance, someone who often searches for reference materials could easily eliminate the results that are not helpful instead of having to sort through them each time.

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Popularity: 8% [?]