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A Texas woman is suing Blockbuster claiming they transmitted her personal information to Facebook through the website’s Beacon marketing program. Cathryn Harris of Dallas County, Texas, says Beacon received information through computer tracking programs without her permission.
Harris filed her complaint in U.S. District Court for the Eastern District of Texas on April 9. She claims Blockbuster violated the Video Privacy Protection Act on the basis that it allowed Facebook to get information on her movie renting and buying habits.
Facebook’s Beacon has received its fair share of criticism since its launch back in November of 2007. Beacon tracks purchases Facebook members make online and send friend alerts about the transactions. The program was designed for members to opt-out, but when it received so much negative feedback it was changed to an opt-in program.
Harris hopes her lawsuit will be certified as a class action. She says the damage has already been done and Blockbuster is continuing to share her information.
The complaint states:
“To this day, however, Facebook still receives personal identifiable information from participating Web sites ... whether the Facebook member has chosen to distribute their information or not. To this day, Blockbuster Online members remain unsuspecting victims.”
The complaint is not clear if Harris is claiming Blockbuster to be sharing new information or not.
A spokesperson for the Dallas-based Blockbuster says the company denies the allegations.
“Our alliance with Facebook included numerous levels of privacy protection built in for our online subscribers.” – Randy Hargrove
Facebook has not yet commented on the case.
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