Twitter to Release Business Product

Twitter is reportedly releasing commercial accounts later this year. The accounts will be paid accounts specifically for businesses and will include statistics and analytics that are not currently offered.

The microblogging service has yet to make money, but will this new business product ultimately provide the monetization model that the company so desperately needs? Although details of the pending product are scarce, early speculation reveals concern.

One area of concern involves third party developers. If Twitter builds new tools and features into their premium accounts, they will be in direct competition with third party developers. In addition, Twitter has also had a fair share of serious outages of late and not to mention the hacking incident over the summer. Will these paid accounts be able to guarantee no outages and offer security?

Twitter does need to establish a business model, but are these business accounts the answer? Will this product truly be able to compete with the current free service the company provides?

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