Social Networks

Fighting Your Social Media Fears

Many businesses are afraid of social media for a variety of reasons. For instance, some industries such as finance and healthcare just have a harder time integrating social media for compliance reasons. Other businesses are concerned with potential negativity and time management. The good news is that those fears can be turned around.

It is true that some businesses have an easier time implementing social media as opposed to others. For businesses that are heavily regulated, bring both the legal and compliance teams together to establish a strong set of guidelines. This will help businesses know from the very beginning what they can and can't do.

Popularity: 10% [?]

Comments (0) Posted by Abby Prince on Friday, October 23rd, 2009

Government Regulation Expected for Social Media

A growing but controversial trend on the Internet is receiving a great deal of scrutiny from the government. The trend involves paid or sponsored endorsements, testimonials, and more on blogs and various social media sites. The Federal Trade Commission began investigating these practices earlier this year and announced it would release new rules and guidelines to update the current legislation.

As a result, marketers, advertisers, and bloggers alike are all raising concern. Is it necessary for the government to intervene? A problem does exist since consumers are directly affected by paid and sponsored posts, but is government regulation the answer?

Popularity: 13% [?]

Comments (0) Posted by Abby Prince on Friday, September 18th, 2009

Twitter to Release Business Product

Twitter is reportedly releasing commercial accounts later this year. The accounts will be paid accounts specifically for businesses and will include statistics and analytics that are not currently offered.

The microblogging service has yet to make money, but will this new business product ultimately provide the monetization model that the company so desperately needs? Although details of the pending product are scarce, early speculation reveals concern.

Popularity: 10% [?]

Comments (0) Posted by Abby Prince on Friday, September 11th, 2009

Social Media to Replace Search?

The stability in the future of search has recently been put into question due to the impact of social media on search. Since people are doing more and more searches on social sites such as Facebook and Twitter, does it mean that social media will eventually replace search engines?

Both Twitter and Facebook have launched real-time search engines within their service offerings, and the major search engines are still struggling to enter the real-time search arena. Heather Dougherty, the Research Director at Hitwise, said:

Popularity: 7% [?]

Comments (0) Posted by Abby Prince on Wednesday, August 26th, 2009

Could You Live without Social Media?

Twitter experienced a severe outage last week that left the site down for several hours. It was later revealed that the microblogging service was the target of a distributed denial-of-service attack as well as Facebook, LiveJournal, and certain Google websites.

The evidence gathered at this point seems to indicate that the attack has ties to a political controversy. The incident is allegedly linked to the ongoing disputes involving Russia and Georgia.

Popularity: 8% [?]

Comments (0) Posted by TheCredence on Friday, August 14th, 2009